Information About The Google Penguin Update
Because of the update, Penguin can now run on real time. The Penguin update was accessible at the same times all over the world and in various languages. All websites are able to feel the same impact wherever they are. The rules will be universal.
The ranking of different pages could change each time there are certain updates to the pages because Penguin is already real time. This means that both positive and negative consequences of your actions will be more obvious.
Because the process is real time, you can bounce back from a penalty quicker. If your website gets a penalty and your webmaster can take out the harmful links, you can notice positive effects a lot quicker. After your site pages will get inspected, you can then see the improvement.
Penguin is now already an integral core of the process, unlike before. It is now important to monitor your backlink profile continuously.
Instead of the whole website, there is now an exact emphasis on the pages that toxic links are referring to, and not on the whole website. These micro penalties are harder to track. This is why it is important to do an audit of essential subdomains and certain pages in your website regularly.
You can tell that your site has been penalized by checking the organic traffic and the position of your keywords.
The updated algorithm can be a good and bad thing since you are able to pinpoint the results of your actions at a faster speed. You will be able to recover faster but you can also get penalized at a faster rate compared to before. In order to prevent unexpected drops in rankings, you can do a lot of things.
Make sure you monitor regularly your search engine results page positions. In order to stay informed of position changes, you can set up email alerts. You would need to track other keywords for vital subdivisions and not just for the homepage keywords. You can try comparing keyword rankings and also looking at which keywords have dropped their position.
Make sure that your backlink profile is healthy and clean. On a regular basis, you should check lost and new backlinks, take a look at their level of quality, as well as handle those backlinks that are suspicious.
It is important to do a backlink audit of your site. For important subdomains and site subdivisions, you should also do some audit backlinks. You can also do a separate audit for the various language versions of your website. With the new Penguin update, you can also do different experiments that have a lesser cost of error.
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