Google Penguin 4.0 Update-What Is It All About?
Finally, the wait is over, because the new Google Penguin 4.0 update is now available.
What is penguin?
The first penguin update was first launched in the month of April and in the year 2012. Penguin was made to get websites that are spamming the search results. Especially, those sites that are were using scheme links to manipulate the rankings in search results. Penguin eliminates inorganic links. Before these inorganic links were devalued and may need to be replaced so it can be recovered in the search rankings. The recovery process before can really take time. A good thing there was a penguin update.
The penguin 4.0 is the latest and the last update of Penguin.
Here are the newest features of Penguin 4.0:
All of the websites all over the world will experience the same impact of penguin 4.0, because they were released in all of the countries all over the world at the same time.
The new penguin 4.0 is now real time. This actually means that every time google updates the rankings of every page changes and even its information. So any action that is done on the site can easily and quickly be noticed even if it is positive or negative.
Since the new penguin 4.0 is now real time you can easily and quickly recover from the Google penalty. In case your site receives a google penalty, you can quickly see results, if you improve and remove the harmful links on your website and when google is done recrawling your website.
The new penguin 4.0 is not a filter but is a part of the core algorithm of Google. This is the reason why it is the last update. This is why you will just need to regularly check
the backlink profile of your website.
The new Penguin 4.0 update is more granular. Which means that the algorithm is more focused on certain pages that has bad and toxic links instead of focusing at the whole website. This is why you must regularly check the pages of your website.
Below are the things that you can do in order for you not to get penalized:
You need to closely check your position in SERPs. You need to have email alerts so you can be informed in case your position changes. You should track the keywords that is used for your ranking, but other subdivision keywords.
Make sure that your backlink profile is clean and healthy. Check new and old backlinks on a regular basis. You need to audit the backlink of your website. Since the latest penguin update is more granular.